{"version":"https://jsonfeed.org/version/1","title":"The Lior Effect","home_page_url":"https://thelioreffect.com","description":"The Lior Effect","author":{"name":"The Lior Effect"},"items":[{"id":"https://thelioreffect.com/blog/f/3-things-i%E2%80%99ve-learned-about-branding","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/a4f40ac6-2d9e-4ae7-80ab-a60fc142b31e/Sydney%20K%20Jackson%20Branding%20Strategiest.PNG\"/><p>Branding is one of those words that gets tossed around a lot. Sometimes it feels like everyone has their own definition. When I first started working with brands, I thought it was mostly about visuals: logos, colors, a c...</p>","url":"https://thelioreffect.com/blog/f/3-things-i%E2%80%99ve-learned-about-branding","title":"3 Things I’ve Learned About Branding","summary":"Branding is one of those words that gets tossed around a lot. Sometimes it feels like everyone has their own definition. When I first started working with brands, I thought it was mostly about visuals: logos, colors, a c...","date_modified":"2025-07-02T22:14:35Z"},{"id":"https://thelioreffect.com/blog/f/you-don%E2%80%99t-need-fancy-gear","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/a4f40ac6-2d9e-4ae7-80ab-a60fc142b31e/Blue%20Neon%20Youtube%20Thumbnail-2.png\"/><p>When people think of content creation, they often imagine expensive cameras, high-end lighting, and professional studios. But the truth is, you don’t need fancy gear to make an impact. You need a clear story.</p>","url":"https://thelioreffect.com/blog/f/you-don%E2%80%99t-need-fancy-gear","title":"You Don’t Need Fancy Gear","summary":"When people think of content creation, they often imagine expensive cameras, high-end lighting, and professional studios. But the truth is, you don’t need fancy gear to make an impact. You need a clear story.","date_modified":"2025-06-21T04:15:09Z"},{"id":"https://thelioreffect.com/blog/f/create-more-by-pausing","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/a4f40ac6-2d9e-4ae7-80ab-a60fc142b31e/Sydney%20K.%20Jackson.%20Nashville%20Content%20Creator%20B.png\"/><p>Something shifted in me the other day. I went into the woods with my friend and mentor Beth Inglish, and it ended up being one of the most refreshing and perspective-giving moments I have had in a long time. We were surr...</p>","url":"https://thelioreffect.com/blog/f/create-more-by-pausing","title":"Create More by Pausing","summary":"Something shifted in me the other day. I went into the woods with my friend and mentor Beth Inglish, and it ended up being one of the most refreshing and perspective-giving moments I have had in a long time. We were surr...","date_modified":"2025-06-21T03:58:12Z"}]}